Released on: November 28, 2007, 10:19 am

Press Release Author: Jennings Public Relations & Advertising

Industry: Healthcare

Press Release Summary: The Internet is one of the last places pharmaceutical
companies utilize when recruiting patients for clinical trials studies. But,
according to Experian Research Services, the most competitive recruitment tool
available today is the Internet.

Press Release Body: NEW YORK - The Internet is one of the last places pharmaceutical
companies utilize when recruiting patients for clinical trials studies. But,
according to Experian Research Services, the most competitive recruitment tool
available today is the Internet.

Download a free whitepaper about online patient recruitment from Experian Research
Services: www.smrb.com/clinicaltrials

Chris Wilson, president of Experian Research Services, explains that 85 percent of
patients in the U.S. research their ailments online, providing online access to a
motivated pool of clinical trial patients. \"This unparalleled platform for screening
large numbers of potential patients online in short periods of time is reducing the
cost of clinical trials,\" said Wilson. Limiting patient recruitment to mass media
channels such as radio, television and direct mail isn\'t reaching targeted patients
in time.

Jody Vinci, director of sales for Experian Research Services, added that nearly 80
percent of all clinical trials fail to meet their patient enrollment deadlines. \"As
a result, delays continue to rise along with the demand to find patients for
specialized testing,\" said Vinci. \"The need to find a resolution quickly is costing
some pharmaceutical companies a staggering $8 million each day a drug is delayed in
trial. Instead, pharmaceutical companies should integrate the Internet into their
patient recruitment plan during the beginning phases, not after it\'s too late.\"

Watch a video of Vinci explaining how to maximize online patient recruitment:
http://www.youtube.com/watch?v=ogmWRA3haK8.

The biggest benefit for patient recruitment companies is that every dollar spent
online is targeted at patients who are already participating in a permission-based
survey system, receptive to e-mail communication, and who suffer from specific
ailments.

Experian Research Services attracts more than 1 million visitors each month to their
online platforms; of those, half of a million participate in more than 25 different
surveys, and of these 200,000 are new consumers. \"The individuals, who are suffering
from diabetes or any health-related matters, want to be heard,\" said Vinci.
\"Emotional motivation kicks in and keeps consumers engaged. More than 85 percent of
U.S. patients research their conditions on the Internet, creating an accessible and
motivated pool of potential trial study patients.\"

Experian Research Services is the largest, permission-based consumer database which
uses an online survey instrument to collect detailed, comprehensive data on
consumers. www.venteinc.com.



Web Site: http://www.venteinc.com

Contact Details: For more information, send a request to
http://contact.venteinc.com. For media inquiries, please contact Valerie Jennings at
816-221-1040 or send an e-mail to info@jenningspr.net.